Target Audiences of the 3 main consoles

XBOX 360 The target audience of the XBOX 360 are:

• Hardcore male gamers aged 15-30 by offering the most powerful computer ever sold specifically for gaming and by focusing mostly on racing and FPS games.

However Microsoft is also trying to broaden its appeal to non-traditional demographic users such as women who live with male gamers, and they do this by incorporating several other multimedia features in the console. It can play DVDs, CDs, and also play media stored on its hard-drive or play an ipod that is plugged into it.

Playstation 3

The target audience of the PS3 is:

• Hardcore male gamers aged 15-30.

However the PS3 targets a wider demographic than the XBOX 360 because it focuses on a wider range of games (role-playing games, racing games, action/adventure games, shooting games) and also includes extra multimedia features such as Blu-ray DVD, and CDs.

Wii

The target audience of the Wii is much broader than the other consoles becuase it offers such innovative new technology:

• People who had lost interest in games a few years back, i.e people who have grown older and have new responsibilities.
• People who like to play simpler, free games online. This audience has been widely overlooked before but it comprises of female and male gamers of all ages, who aren't really in hardcore games and just want to play simple and fun games.
• A younger audience who want to be more involed with their games.
• Nintendo wanted the Wii to be fun for all the family, so instead of sitting down and playing a board game every sunday night, the family would settle down and play the Wii on sunday night.