The game Bully was developed by Rockstar in 2006 and stirred up a lot of controversy. The game had the same free roaming principle as GTA (also made by Rockstar) but the player played as a character in a school, but was also able to leave the school and roam around the nearby city. Most of the conroversy was due to the violent adult nature of Rockstar's previous games and the Hotcoffee minigame scandal, but was also criticised by parents and educators becuase of its name.
In the game you play as Jimmy Hopkins, a boy new to Bullworth Acadamy (the fictional school) who wants to work his way up through the ranks of the school to become king of the school. You are able to get into fights, wedgie other pupils and shove their heads down toilets, to name just a few of the actions you can perform. Some groups counter the accusations and say the protragonist is not bullying, but defending himself and fighting to end bullying in the school. But other groups such as Bullying Online and Peaceaholics have criticized the game for glorifying bullying.
Reception in the USA
Individuals campaigned to have it blcoked from being sold in stores in Florida but they were over-ruled and the game was sold all over the USA with a 13+ rating.
Reception in the UK
Attempts by the online charity Bullying Online and The Labour party to have the game banned have been made but have not suceeded. The game had to be sold under a different name than its US counterpart, and instead of being called Bully was called Canis Canim Edit, which means dog eat dog in latin and was the school's motto. Curry's and PC world refused to stock the game saying it did not fit with their family image.
The Game has been completely banned in Brazil by the Brazzilian Justice Courts.
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