Mock Question

Discuss how far young peoples use of media technology differs from that of their parents.

Most NMTs are aimed at a younger target audience, but these target audiences are gradually expanding to invole older audiences aswell, for example the release of the Nintendo Wii has brought a much broader age group into gaming, with its revolutionary technology. Other games such as Brain Training for the Nintendo DS are targeting older audiences with there more serious but still fun based gameplay. But gaming is not the only new media technology that is expanding is target audiences, for example mobile phones that feature more business based technologies such as bluetooth and email. Younger generations are using their mobile phones to play games and take photos, whereas there is an increasing amount of older people using their mobile phones more seriously for work, and there are more business models of phones being made.

However there are some medias that are left wholly untouched by the older generations, such as the social networking phenonemon. Most young people will have their own facebook or bebo page but it is rare for the older generation to use these sites. Another NMT that reamins mostly aimed at the younger generations are MP3 players such as Ipods of the Sony Walkman. I think these differences may be because the younger generations have grown up with technologies and are more used to using them, whereas their parents would'nt have grown up with MP3 players or Xboxs and so do not adapt to using them so often in every day life.