The key issues for Audiences and Institutions

Digitality: A new way of encoding information using binary, meaning that a huge amount of information can be stored and dealt with using a tiny code. Interactility: New ways of streaming compressed information, that means mulitple strand of information can be compressed and sent through the air, ISDN cables, telephone cables and cable sattelite systems. This feed is interact, meaning you can interact with it and respond to it, meanign we can upload and download. Hypertextuality: To do with the organisation in text, no longer linear, so you can jump around the text instead of having to go through it all to get where you want, for example with a dvd you can now skip scenes instead of having to fast forward through it all. Dispersal: How the information can be shared and communicated, to do with the market share and who is using the market, and how the producers target the users of their markets. Virtuality: To do with how real something is, what is representational and what is real, for example second life is mimicing real life but it is not real. Convergence: New media technologies are merging with each other, for example phones now containing music players, browsers, and cameras. This is constantly changing, but where will it go next?